In a world where branding and employee well-being are becoming increasingly important, the collaboration between AKHO, a brand specializing in custom-made uniforms, and Le Havre Football Club marks a significant milestone. Together, they have developed unique suits for the hostesses, made from upcycled fabric from Lanvin. This initiative, not only environmentally friendly, but also focused on comfort and aesthetics, was developed hand in hand with the hostesses themselves, thus wearing the iconic colors of the stadium.
A collaborative process
One of the most remarkable aspects of this collaboration is its participatory approach. AKHO decided to involve the hostesses from the beginning of the creative process. During several workshops, the hostesses had the opportunity to share their needs and expectations in terms of comfort and style. This direct interaction made it possible to design combinations that were not only aesthetically pleasing, but also adapted to the demands of working in the field.
Using upcycled Lanvin fabric, each suit embodies AKHO’s commitment to sustainability. Upcycling, which involves transforming existing materials into new, high-quality products, not only reduces waste, but also creates unique garments that are steeped in history. Hostesses feel valued by wearing a uniform that has meaning, and that reflects the club’s values of sustainability and innovation.
A thoughtful and functional design
The suits designed for the hostesses of Le Havre Football Club are not only beautiful; they are also designed to be functional. The cut has been designed to ensure freedom of movement, essential during stadium events. Details, such as well-placed pockets and discreet zippers, add a practical touch, while maintaining an elegant look.
The choice of colours, inspired by the club’s iconic hues, also helps to strengthen the sense of belonging. By wearing these uniforms, the hostesses not only represent their own profession, they also embody the identity and spirit of Le Havre Football Club. This creates a stronger bond between the hostesses, the club and the supporters, while reinforcing the HAC brand image.
The benefits on the feelings of the hostesses
Beyond the aesthetic aspect, this collaboration has a significant impact on the feelings of the hostesses. By being included in the creative process, they feel respected and listened to. This sense of belonging increases their motivation and commitment, which translates into improved customer service. Happy and confident hostesses mean a positive experience for fans and stadium visitors.
In addition, wearing a uniform that combines comfort, style and durability helps improve the self-esteem of the hostesses. They feel proud to wear a garment that not only reflects their profession, but also values of respect for the environment and innovation. This pride translates into a more authentic representation of the club, which strengthens its image and attractiveness.
A strengthened image for Le Havre Football Club
Finally, this initiative has repercussions on the overall image of Le Havre Football Club. By partnering with a brand like AKHO, the club shows that it cares about its employees and the environmental impact of its clothing choices. This innovative approach, focused on sustainability and inclusivity, positions HAC as a pioneer in the sports industry, attracting the attention of the media and ethically conscious fans.
Conclusion
The collaboration between AKHO and Le Havre Football Club for the development of tailor-made hostess suits is an inspiring example of the evolution of the image of uniforms in the world of sport. By combining durability, comfort and aesthetics, this initiative not only benefits the hostesses, but also reinforces the image of the club as a player committed to a responsible approach. Together, AKHO and HAC are paving the way for a new era of sports uniforms, where people and the environment are at the heart of every decision.
